Leslie Anne Montgomery

Senior Brand & UX/UI Designer

20+ years across brand, digital & UX

I’m a Toronto‑based designer creating cross-channel brand
and UX systems grounded in the people who use them…
observing, questioning, and delivering clarity.

Selected Case Studies

Redesigned Agein packaging shown in a turquoise jar with a wave‑pattern box, representing the new brighter, trust‑driven direct‑to‑consumer system for seniors.

Pivoting a Retail Brand to Direct-to-Consumer

Commercial Project · Brand Transformation

A brand built for retail shelves had to earn trust through DTC instead. Seniors weren’t reading it, weren’t trusting it, and weren’t buying it. Here’s how design fixed all three.

Read the Case Study
Assorted jars of Frangiulia pasta sauce arranged in rows, featuring consistent labels, colours, and typography to demonstrate a cohesive, scalable packaging system.

A Brand Built to Scale

Commercial Project · Scalable Identity

There was no formal brief, just a request for a single olive label. But as soon as I started working, it became obvious that the label wasn’t the real problem.

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Illustrated landscape with stylized trees, hills, and pathways representing a conceptual outdoor‑play environment created during a design‑thinking project.

Stanford Design Thinking in Practice

UX Research · Design Thinking

I thought I was there to evaluate playground design. But once I started listening to kids and parents, it became clear the real problems weren’t structural, they were human.

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Student riding a bicycle past a university building, symbolizing campus movement and the navigation challenges explored in the UX research case study.

When Navigation Becomes the Barrier

Strategic R&D · UX Research & Design

The site wasn’t supposed to be the problem, students could find it. But as soon as I mapped the journey, the real barrier was clear: thirteen steps, five entry points, zero confidence. Here’s how that became one path to enrolment.

Read the Case Study

Selected Work

Process artifacts, technical builds, and client deliverables. Spanning print, digital, UX, and development.

“Leslie brings positivity, unwavering reliability, and a strong work ethic to every team. Her enthusiasm, adaptability and quick learning make her an invaluable asset.”

— Former Manager, Xerox

years of experience across brand, visual, digital & UX
ROI from targeted direct mail campaigns
response rate (double the industry average)

Experience

Additional roles and earlier experience are included in my resumé.

Design Manager

LOMBARDI MEDIA
Toronto · 2006–2023
Led brand and production across catalogues, digital, and direct mail reaching 50,000+ households per send.
Promoted from Graphic Designer to Design Manager within two years.

Design Project Manager

XEROX
Toronto · 1999–2006
Brand and communications design for Bell, Deloitte, Cisco, and Canadian Tire.
Received the Xerox President’s Office Award for outstanding performance.
Promoted from Senior Designer to Project Manager within three years.

Senior Graphic Designer

HAYES LITHOGRAPHY
Richmond Hill · 1998–1999
High-volume commercial print across magazines, catalogues, and packaging.
Managed full pre-press production from file prep through press-ready output.

This site scores 100/100 on Performance, Accessibility, and Best Practices — a standard I bring to every role.


Designed to WCAG 2.1 AA standards, with contrast ratios exceeding AAA thresholds.

Let’s Build Something
That Matters

If you’re building thoughtful systems, digital or physical, I’d love to hear from you.

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